You need to circumvent this limitation to be able to post your video on Instagram. You actually can’t post via the web at all, nor can you post from third party programs. You can’t upload a video from the web interface of Instagram.

With the source available, you can even produce different cuts for different purposes. You can convert gifs and shorter clips for use on the web or on social media. You can have high quality videos, even up to 4K, on YouTube and Facebook.

Edit your videos and keep the sources in high quality, while processing downscaled renders for various purposes. Use professional software, be it Lightworks, Adobe Premiere, Avisynth, or whatever you prefer. Use a real video camera to shoot your source video, with professional tools for stabilization, lighting, and audio.

The solution to all of this is to use a more traditional method for producing video. You only have so much space to work with, so you can’t process very long or very high quality videos. Phones also often have size limitations on files. Most phone-based video editing comes down to cropping, stabilization via algorithm, and maybe some basic effects. Phones do not have enough power (yet) to run good video editing software. Not to mention the issue of vertical video in letterbox format. Resolution will be poor, stabilization will be minimal, and you always have the issue of people waving their phones around. They can take source video alright, though the hardware is still a decade behind what modern mid-quality video cameras can do. The primary problem here comes from the fact that phones are, well, probably some of the worst devices to use to try to edit video.

The former come about because people take video directly from their iPhones or Android devices, do some very basic editing with whatever tools are available, and post it online. Video on Instagram comes in two forms: low quality hand-cam videos and well-produced content. What’s much more difficult is uploading video. It’s easy to take photos with a mobile phone, it’s easy to use one of the many image editing apps to tweak them, and it’s easy to upload them. This makes managing an Instagram account for a business quite a difficult task. Instagram has always been a heavily mobile-focused app, and it was only relatively recently that you were even allowed to access it from a non-mobile device.

Download instagram for mac osx